|Traded as||LSE: GAW|
FTSE 250 Index component
|Revenue||£256.6 million (2019)|
|£81.2 million (2019)|
|£65.8 million (2019)|
Games Workshop Group PLC (often abbreviated as GW) is a British manufacturer of miniature wargames, based in Nottingham, England. Its best-known products are Warhammer Age of Sigmar and Warhammer 40,000. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
Founded in 1975 at 15 Bolingbroke Road, London by John Peake, Ian Livingstone, and Steve Jackson (not to be confused with U.S. game designer Steve Jackson), Games Workshop was originally a manufacturer of wooden boards for games including backgammon, mancala, nine men's morris, and Go. It later became an importer of the U.S. role-playing game Dungeons & Dragons, and then a publisher of wargames and role-playing games in its own right, expanding from a bedroom mail-order company in the process.
In order to promote their business and postal games, create a games club, and provide an alternative source for games news, the newsletter Owl and Weasel was founded in February 1975. This was superseded in June 1977 by White Dwarf.
From the outset, there was a clear, stated interest in print regarding "progressive games", including computer gaming, which led to the departure of John Peake in early 1976, who preferred "traditional games" (such as backgammon). The loss of Peake also meant the loss of the fledgling company's main source of income. However, having successfully obtained official distribution rights to Dungeons & Dragons and other TSR products in the U.K., and maintaining a high profile by running games conventions, the business grew rapidly. It opened its first retail shop in April 1978.
In early 1979 Games Workshop provided the funding to found Citadel Miniatures in Newark-on-Trent. Citadel would produce the metal miniatures used in its role-playing games and tabletop wargames. The "Citadel" name became synonymous with Games Workshop Miniatures, and continues to be a trademarked brand name used in association with them long after the Citadel company was absorbed into Games Workshop. For a time Gary Gygax promoted the idea of TSR, Inc. merging with Games Workshop, until Steve Jackson and Ian Livingstone backed out.
The company's publishing arm also released U.K. reprints of American RPGs such as Call of Cthulhu, Runequest, Traveller, and Middle-earth Role Playing, which were expensive to import (having previously done so for Dungeons & Dragons since 1977).
In 1984 Games Workshop ceased distributing its products in the U.S.A. through hobby games distributors and opened its Games Workshop (U.S.) office. Games Workshop (U.S.), and Games Workshop in general, grew significantly in the late 1980s, with over 250 employees on the payroll by 1990.
Tom Kirby became General Manager in 1986. Following a management buyout by him and Bryan Ansell in December 1991, when Livingstone and Jackson sold their shares for £10 million, Games Workshop refocused on their miniature wargames Warhammer Fantasy Battle (WFB) and Warhammer 40,000 (WH40k), their most lucrative lines. The retail chain refocused on a younger, more family-oriented market. The change of direction was a great success and the company enjoyed growing profits, but the more commercial direction of the company made it lose some of its old fan base. A breakaway group of two company employees published Fantasy Warlord in competition with Games Workshop, but the new company met with little success and closed in 1993. Games Workshop expanded in Europe, the US, Canada, and Australia, opening new branches and organising events in each new commercial territory. Having been acquired by private equity firm ECI Partners the company was floated on the London Stock Exchange in October 1994. In October 1997 all U.K.-based operations were relocated to the current headquarters in Lenton, Nottingham.
By the end of the decade the company was having problems with falling profits, and blame was placed on the growth in popularity of collectible card games such as Magic: The Gathering and Pokémon T.C.G..
In late 2009 Games Workshop issued a succession of cease and desist orders against various Internet sites it accused of violating its intellectual property generating anger and disappointment from its fan community.
On 16 May 2011, Maelstrom Games announced that Games Workshop had revised the terms and conditions of their trade agreement with independent stockists in the U.K. The new terms and conditions restricted the sale of all Games Workshop products to within the European Economic Area.
On 16 June 2013, WarGameStore, a U.K.-based retailer of Games Workshop products since 2003, announced further changes to Games Workshop's trade agreement with U.K.-based independent stockists.
Tom Kirby stepped down in 2017.
Alongside the UK publishing rights to several American role-playing games in the 1980s (including The Call of Cthulhu, Runequest and Middle-earth Role Playing,) Games Workshop also secured the rights to produce miniatures or games for several classic British science fiction properties such as Doctor Who and several characters from 2000 AD including Rogue Trooper and Judge Dredd. Alongside the rights to reprint Iron Crown Enterprises' Middle-earth Role Playing, Citadel Miniatures acquired the rights to produce 28mm miniatures based on The Lord of the Rings and The Hobbit.
In conjunction with the promotion of The Lord of the Rings film trilogy in 2001, Games Workshop acquired the rights to produce a skirmish wargame and miniatures, using the movies' production and publicity art, and information provided by the original novels by J.R.R. Tolkien. A 25mm scale was used. The rights to produce a role-playing game using the films' art and both the book and the movies' plots and characters were sold to another firm, Decipher, Inc.. Games Workshop also produced a Battle of Five Armies game based on a culminating episode in The Hobbit, using 10 mm scale.
On 10 February 2011 Warner Bros. Consumer Products announced that it had extended its six-year agreement with Games Workshop, continuing its exclusive, worldwide rights to produce tabletop games based on "The Hobbit" and "The Lord of the Rings." Games Workshop announced plans to expand their offerings of battle-games and model soldiers, and to continue to develop and increase offerings based on J.R.R. Tolkien's fantasy books.
Games Workshop has expanded into several divisions/companies producing products related to the Warhammer universe.
- Forge World makes complementary specialist resin miniatures and conversion kits as well as Specialist Games range. Forge World is also responsible for the Warhammer Historical line of historical wargames rules, including Warhammer Ancient Battles, all of which were previously published by as a component of Black Library. In August 2018, Forge World announced substantial changes to its U.S. pricing model in exchange for faster and less costly shipping services to the United States.
- BL Publishing was the fiction, board game and roleplaying game publishing arm of Games Workshop. They comprised several separate imprints; Black Library, Black Flame and Solaris Books. Warp Artefacts used to produce merchandise based on Games Workshop's intellectual property; they are now folded into BLP as BL Merchandise.
Games Workshop previously produced miniature figures via an associated, originally independent, company called Citadel Miniatures while the main company concentrated on retail. The distinction between the two blurred after Games Workshop stores ceased to sell retail products by other manufacturers, and Citadel was effectively merged back into Games Workshop.
Current core games
The following games were in production as of 2019:
- Warhammer Age of Sigmar (Soul Wars, 2018)
- Warhammer 40,000 (8th Edition, 2017)
- Middle Earth Strategy Battle Game
The following games were in production as of 2019:
- Adeptus Titanicus - A new version of the original game (released 2019).
- Aeronautica Imperialis - Aerial combat game, updated from the Forge World version (released 2019).
- Blood Bowl - an American football style game using fantasy creatures (released 2016).
- Blackstone Fortress - a dungeon crawl game set in the Warhammer 40,000 universe.
- Necromunda - a skirmish game set on a hive world which pits gangs of humans against each other, using modified 2nd edition Warhammer 40,000 rules, which are more detailed than newer editions and more suitable for skirmish games. Originally printed in 1995, it was revived at the end of 2017.
- Warcry - A skirmish game set in the Age of Sigmar universe (released 2019).
- Warhammer 40,000 Kill Team - A skirmish version of Warhammer 40,000, using the same factions and units (released 2018).
- Warhammer Quest: Shadows over Hammerhal (released 2017) - dungeon crawl game in the Warhammer: Age of Sigmar universe. Despite sharing the Warhammer Quest brand, rules and setting are completely different from the original game.
- Warhammer: Underworlds - A game set in the Age of Sigmar setting combining miniature gaming and deck-building (released 2017).
Out of print
Warhammer Fantasy was discontinued in July 2015 in favor of the current game system Warhammer Age of Sigmar. The change was set up over a string of supplements released for the eighth edition of WFB centred on "The End Times" which led to the almost total destruction of the Warhammer world and the death of most of the world's population. Moving the timeline forward into the Age of Sigmar with the return of the long-lost founder of the human empire worshipped as a god.
Warhammer Fantasy universe
- Advanced HeroQuest
- Kerrunch - a simplified version of Blood Bowl.
- Man O' War - a game of naval combat in a fantasy world. Two expansions were also released, Sea of Blood and Plague Fleet.
- Mighty Warriors - a simplified version of Advanced HeroQuest. More of a light Skirmish game using AHQ minis set in a dungeon.
- Warhammer Fantasy Battles - a game of mass fantasy battles.
- Warhammer Quest - a game of dungeon exploration and questing, effectively an updated version of Advanced HeroQuest
- Warhammer Quest: Silver Tower (released 2016) - dungeon crawl game in the Warhammer Age of Sigmar universe. Despite sharing the Warhammer Quest brand, rules and settings are completely different from the original game.
Warhammer 40,000 universe
- Adeptus Titanicus (The original game in the Epic series, which dealt solely with combat between Titans.)
- Codex Titanicus (Expanded rules for the above, adding rules for Ork and Eldar titans along with expanded rules for Eldar, Orks, Imperial Guard infantry and vehicles.)
- Advanced Space Crusade
- Assassinorum: Execution Force
- Bommerz over da Sulphur River (Board game using Epic miniatures.)
- Epic 40,000 (The precursor to Epic Armageddon, although some people still use the terms interchangeably, alongside Epic.)
- Gorkamorka (A vehicle skirmish game set on a desert world, revolving principally around rival Ork factions.)
- Digganob (An expansion for Gorkamorka, adding rebel gretchin and feral human factions.)
- Lost Patrol
- Shadow War: Armageddon - an updated version of the Necromunda skirmish ruleset, using the current Warhammer 40,000 factions in place of Necromunda's human gangs (released 2017).
- Space Fleet (A simple spaceship combat game, later greatly expanded via White Dwarf magazine with material intended for the aborted 'Battleship Gothic', itself later relaunched as Battlefleet Gothic.)
- Space Hulk (Three editions were published; expansions are listed below.)
- Deathwing (An expansion boxed set adding new Terminator weapons and a new campaign.)
- Genestealer (An expansion boxed set adding rules for Genestealer hybrids and psychic powers.)
- Space Hulk Campaigns (An expansion book released in both soft and hard-cover collecting reprinted four campaigns previously printed in White Dwarf.)
- Space Marine (The original Epic-scale game concerning troops and infantry, 1st edition was compatible with Adeptus Titanicus, 2nd with Titan Legions)
- Titan Legions (An update of Adeptus Titanicus, effectively an expansion of Space Marine 2nd edition.)
- Tyranid Attack (An introductory game reusing the boards from Advanced Space Crusade.)
- Ultra Marines (An introductory game reusing the boards from Space Hulk.)
These games are aimed at the "veteran" gamers. These are gamers who are more experienced in the core games produced by Games Workshop. This is because the rules and the complexity of tactics inherent in the systems are often more in-depth than the core games. This also includes games that aren't necessarily more complex, but have a smaller more specialised target audience.
- Warhammer Fantasy universe
- Dreadfleet - a naval combat style board game (limited stock) released on 1 October 2011
- Mighty Empires - a hexagonal tile based campaign supplement
- Mordheim - a skirmish game. An expansion called Empire in Flames was also released
- Warmaster - a game for fighting larger battles with smaller (10 mm) miniatures
- Warhammer 40,000 universe
- Battlefleet Gothic - a game which depicts battles between fleets of space ships.
- Epic - a game for fighting larger battles with smaller (6 mm) miniatures (known as Epic Armageddon in its current edition).
- Inquisitor - a skirmish/role play game using larger (54 mm) more detailed miniatures and intended for older gamers.
- Space Hulk - a two-player game of Space Marines versus Tyranids released in 1989.
- The Lord of the Rings universe
- Great Battles of Middle Earth: The Battle of Five Armies - a game for fighting larger battles with smaller (10 mm) miniatures. The game was named after (and initially centred on) the Battle of Five Armies, one of the later scenes in J.R.R. Tolkien's The Hobbit.
- The Strategy Battle Game was expanded with new supplements. In 2009 an expansion for the game entitled 'War of the Ring' was released, allowing players to recreate large scale battles in Middle-Earth. In December 2012 Games Workshop released the first wave of models based on the movie The Hobbit: An Unexpected Journey.
- Aeronautica Imperialis - a game based around Epic scale aircraft combat
These games were not made by Games Workshop but used similar-style models, artwork and concepts. These games were made by mainstream toy companies and were available in toy and department stores.
- Battle Masters (published by Milton Bradley)
- HeroQuest (published by Milton Bradley)
- Kellar's Keep (Expansion for Hero Quest)
- Return of the Witch Lord (Expansion for Hero Quest)
- Against the Ogre Horde (Expansion for Hero Quest)
- Wizards of Morcar (Expansion for Hero Quest)
- The Frozen Horror (Expansion for Hero Quest)
- The Magic of the Mirror (Expansion for Hero Quest)
- The Dark Company (Expansion for Hero Quest)
- HeroQuest Adventure Design Kit (Expansion for Hero Quest)
- Adventure Design Booklet (Expansion for Hero Quest)
- Space Crusade (published by Milton Bradley)
- Mission Dreadnought (Expansion for Space Crusade)
- Eldar Attack (Expansion for Space Crusade)
Games Workshop produces a line of acrylic paints for painting miniatures, under the Citadel name. At the end of March 2012 the company announced a new range of over 145 colours made in the UK, which has since been expanded and reorganised. These paints are broken down into different types, each with a different intended purpose. This allows painters to follow painting guides produced by Games Workshop and create custom paint schemes more easily as each step in Games Workshop's 'Eavy Metal painting style has a paint type designed to assist in application. The 'Eavy Metal style is named after the 'Eavy Metal Team, Games Workshop's studio painting team, and is characterized by simple highlights and shadows with strong edge-highlights on all edges, creating a look that is clean, easily and quickly reproducible across many models, and defines details well on a gaming table.
The current Citadel paint types are:
- Base: Pigment dense for high opacity. Intended to offer good coverage over a primer layer for a strong foundation of colour.
- Layer: Thinner and less pigment dense than Base paints for slight translucency. Intended to be built up over multiple layers to create smooth transitions of colour or value.
- Shade: Acrylic ink based "paints" that are thin and flow easily into recessed details. Intended to be applied as a wash to add depth and shadow.
- Dry: Thick, paste-consistency paints with maximum pigment concentration. Intended to aid in drybrushing to achieve easy highlighting of models.
- Air: A selection of colours from the Base and Layer lines that are thinned down, as well as some "Clear" paints. Intended to be used through an airbrush.
- Technical: A range of non-standard "paints" to achieve additional effects. These include gloss paints for slime or wet blood, semi-transparent glossy paints for gemstone effects, weathering effect paints, spectral effect paints, textured pastes for gaming bases, acrylic mediums, and acrylic varnishes. Intended for adding finishing details to models.
- Spray: Spray-can paints that come in black, white, and a small selection of colours from the Base line. Intended as a primer layer and to add a foundation coat of colour quickly.
- Contrast: Thinned paint and medium mixtures that flow into recesses similar to Shade paints, but also stain the raised details creating a blended fade from highlight to shadow. Intended to be applied over specialized Spray paints to give an effect similar to using a Base, then Layer, then Shade, but in one coat of paint to speed up the painting process.
The line includes both metallic and non-metallic paints in the Base, Layer, Edge, Dry, and Air lines, with non-metallic paints having a matte/light-satin finish.
Contrast paints were added to the Games Workshop paint range in 2019, promoted as speeding up the painting process for players who don't enjoy or want to spend the time painting their Games Workshop models. The existing range of paints was also expanded and reorganized when Contrast was released, and branding changed from Citadel to Citadel Colour. The previously available Glaze line of paints was discontinued, replaced with the introduction of the Air Clear paints, the previously available Edge line of paints were combined into the Layer line, with some colors also being renamed, and the previously separate Texture line of paints was combined into the Technical line.
The Citadel line also includes various other hobby supplies, including basing materials such as static grass and tufts, as well as modelling tools, such as paint brushes, glues, and hobby clippers.
Several of the miniatures games (e.g. Inquisitor) involve a role-playing element; however, Games Workshop has, in the past, published role-playing games set within the Warhammer universe. Warhammer Fantasy Roleplay was first published in 1986; a second edition appeared in 2005 published by Black Industries, part of GW's fiction imprint BL Publishing. In 2018 a 4th edition was published by Cubicle 7 who will also re-publish the iconic Enemy Within campaign in 2020, adapted for the new edition by the original writers.
Warhammer 40,000: Dark Heresy, the first of three proposed role-playing games set in the Warhammer 40,000 universe, was released in late January 2008 and sold out almost immediately. In September 2008 production was transferred to Fantasy Flight Games.
Fantasy Flight Games subsequently published four other roleplaying games; Rogue Trader, Deathwatch, Black Crusade, and Only War, set in the same Warhammer 40,000 universe and employing similar mechanics. In 2009 Fantasy Flight also released a new edition of Warhammer Fantasy Roleplay.
Out of print
- Golden Heroes - a superhero roleplaying game, published in 1984 after initially being published on an amateur basis.
- Judge Dredd: The Role-Playing Game - published under licence in 1985.
- Stormbringer - the third edition of the game, published jointly with Chaosium in 1987.
- RuneQuest - GW published the second and third edition rules in the UK.
- Call of Cthulhu - GW published the second and third edition rules in the UK
Out of print, republished
The following games are technically out of print in their original editions, but have had new versions (in some cases heavily revised and in some cases with additional game expansions) published by Fantasy Flight Games.
- Dark Heresy - an RPG based in the WH40k Universe where players control one member of an Inquisitor's retinue.
- Warhammer Fantasy Roleplay
Games Workshop had a strong history in boardgames development, alongside the miniatures and RPGs. Several may have had roleplaying elements, or had miniatures included or produced.
Licensing for an undisclosed proportion of Games Workshop's back catalogue of board games was transferred to Fantasy Flight Games as part of the same transaction which included Black Library's Role Playing Games. Fantasy Flight has republished revised editions of a number of these games. At the time of the announcement, Black Library had only one boardgame in print, the 4th Edition of "Talisman". Fantasy Flight subsequently released revised editions of Talisman and of other former Games Workshop boardgames. On September 9, 2016, Fantasy Flight Games announced the termination of its licensing agreement with Games Workshop.
Games Workshop currently has several standalone board games in production. Being standalone games, they do not depend on the rules or components of the current core game systems of Warhammer Age of Sigmar or Warhammer 40,000. All of these include miniatures that require some assembly, and those miniatures can be used with the core game systems.
- Assassinorum: Execution Force
- Blood Bowl
- Deathwatch: Overkill
- Lost Patrol
- Stormcloud Attack
- The Horus Heresy: Betrayal at Calth
- The Horus Heresy: Burning of Prospero
- Warhammer 40,000: Kill Team
- Warhammer Quest: Silver Tower
Out of print
- Apocalypse (not to be confused with the expansion Warhammer 40,000 Apocalypse)
- Battle for Armageddon
- Chaos Attack (Expansion for Battle for Armageddon)
- Block Mania - 2000AD Judge Dredd setting
- Mega Mania (Expansion for Block Mania)
- Blood Royale (multiplayer, battle and resource game of medieval Europe)
- Chainsaw Warrior (solo play game)
- Cosmic Encounter (under licence)
- Curse of the Mummy's Tomb
- Dark Future (similar to Car Wars)
- Doctor Who: The Game of Time & Space (1980)
- Doom of the Eldar
- Gobbo's Banquet
- HeroQuest - a fantasy board game published in 1989 in collaboration with Milton Bradley
- Hungry Troll and the Gobbos
- Judge Dredd (see 2000 AD character Judge Dredd for background)
- Kings and Things (under licence)
- Oi! Dat's My Leg!
- Quirks (under licence)
- Railway Rivals (under licence)
- Rogue Trooper (see 2000 AD character Rogue Trooper for background)
- Space Hulk
- Super Power
- Trolls in the Pantry
- Valley of the Four Winds
- The Warlock of Firetop Mountain (based on the Fighting Fantasy game book)
Out of print, republished
The following games are technically out of print in their original editions, but have had new versions (in all cases heavily revised and in some cases with additional game expansions) published by Fantasy Flight Games.
- Chaos Marauders - A boardgame of 'orcish mayhem'.
- Fury of Dracula
- Horus Heresy
- Warrior Knights
Games Workshop licensed or produced several ZX Spectrum games in the early years, none of which were based in the usual Warhammer settings:
- Apocalypse (1983) based on the original boardgame
- Argent Warrior (1984) Illustrated adventure
- Battlecars (1984) 2 player racing game written in BASIC
- Chaos (1985) multiplayer turn based "board" game, written by Julian Gollop
- D-Day (1985) based on the Normandy Landings
- HeroQuest (1991) based on the MB board game
- Journey's End (1985) text adventure
- Key Of Hope, The (1985) text adventure
- Ringworld (1984) text adventure
- Runestone (1986) text adventure
- Talisman (1985) multiplayer turn based "board" game
- Tower Of Despair (1985) text adventure, also released for the Commodore 64.
Many video games have been produced by third parties based on the Warhammer universes owned by the firm. These include (miniature game they are based on is included in parentheses after the game name):
- Space Crusade (Space Crusade) and 1 sequel for the Amiga.
- Dark Omen (RTT game based on Warhammer Fantasy Battles)
- Shadow of the Horned Rat (RTT game based on Warhammer Fantasy Battles)
- Space Hulk (Space Hulk)
- Space Hulk: Vengeance of the Blood Angels (Space Hulk)
- Final Liberation (Epic 40,000 - Space Marines, Imperial Guard, Orks)
- Fire Warrior (Warhammer 40,000 - Tau)
- Blood Bowl (1995), published by MicroLeague
- Dawn of War (Warhammer 40,000 - Space Marines, Orks, Eldar, Chaos Space Marines)
- Chaos Gate (Warhammer 40,000 - Space Marines, Forces of Chaos)
- Rites of War (Warhammer 40,000 - Eldar, Space Marines, Tyranid)
- Mark of Chaos (Warhammer - The Empire, High Elves, Hordes of Chaos, Skaven, Orcs and Goblins, Dwarves)
- Battle March (Add-on) (Armies same as Mark of Chaos, also: Dark Elves)
- Squad Command, a turn based strategy game which focuses on a squad of Ultramarines fighting Chaos Space Marines.
- Warhammer Online: Age of Reckoning, a Warhammer MMORPG by Mythic Entertainment.
- Dawn of War II, a sequel to Dawn of War focusing less on base-building and more on squad tactics. (Warhammer 40,000 - Space Marines, Orks, Eldar, Tyranids)
- Blood Bowl (2009)/Blood Bowl 2 (Blood Bowl)
- Space Marine, an Action/RPG game featuring the Ultramarines Space Marines.
- Warhammer Online: Wrath of Heroes, a Warhammer MOBA game developed by BioWare Mythic (cancelled).
- Warhammer 40,000: Eternal Crusade, a massively multiplayer online third-person shooter game developed by Behaviour Interactive.
- Warhammer: End Times – Vermintide, a co-op-focused first-person shooter action video game developed by Fatshark. Set in the End Times, players can team up with three other players to fight against the Skaven, a race of rodent-like monstrous creatures, in the city of Ubersreik
- Warhammer: Vermintide 2, a first-person action video game developed by Fatshark. Set in the Warhammer Fantasy fictional universe, players battle cooperatively against the Chaos army and the Skaven.
- Total War: Warhammer, a Real-time and Turn-based Strategy game, part of SEGA and Creative Assembly's Total War Series (Warhammer Fantasy - Empire, Vampire Counts, Dwarves, Orcs and Chaos playable)
- Total War: Warhammer II is a turn-based strategy and real-time tactics video game developed by Creative Assembly and published by Sega. It is part of the Total War series and the sequel to 2016's Total War: Warhammer. (Warhammer Fantasy - High Elves, Skaven, Dark Elves, Lizardmen playable in the core game. All factions from the first game and the second are playable in a combined super-map for free if one bought the first game and any of the DLC races and content bought from either game is added as well.
- Space Hulk: Deathwing, a First-Person Shooter game, developed by Streum On Studio and published by Focus Home Interactive.
- Warhammer 40,000: Dawn of War III (2017) a real-time strategy video game with MOBA influences released by Relic Entertainment and Sega, in partnership with Games Workshop,
Tactical Card Games (TCGs)
Games Workshop released a Trading Card Game in 2017 based on the Age of Sigmar universe, Age of Sigmar: Champions. Champions featured several unique features, such as a companion online version of the game with collections being synced across both paper and digital versions. Compared to other, more traditional TCGs (Such as Magic: The Gathering) Champions also included a rotation system as a resource management and lanes for play - similar to MOBA style games such as League of Legends.
There were yearly Games Day events held by Games Workshop which included the Golden Demon painting competition, news stands, sales stands, and tables to play on. In 2014 it was replaced by 'Warhammer Fest', similar but with additions such as demonstration pods and seminars.
Games Workshop has run numerous Worldwide Campaigns for its three core game systems. In each campaign, players are invited to submit the results of games played within a certain time period. The collation of these results provides a result to the campaign's scenario, and sometime leads to modifications in the games.
Each Warhammer campaign has had a new codex published with the rules for special characters or "incomplete" army lists. Below are listed the Games Workshop Worldwide Campaigns (with the campaign's fictional universe setting in parentheses):
- 1995 - The Battle of Ichar IV (Warhammer 40,000)
- 2000 - Third War for Armageddon (Warhammer 40,000)
- 2001 - Dark Shadows (Warhammer)
- 2003 - Eye of Terror (Warhammer 40,000)
- 2004 - Storm of Chaos (Warhammer)
- 2005 - The War of the Ring (The Lord of the Rings Strategy Battle Game)
- 2006 - The Fall of Medusa V (Warhammer 40,000)
- 2007 - The Nemesis Crown (Warhammer)
- 2011 - Scourge of the Storm (Warhammer)
These Campaigns were run to promote its miniature wargames, and attracted interest in the hobby, particularly at gaming clubs, Hobby Centres and independent stockists. Forums for the community were created for each campaign (in addition to those on the main site), as a place to "swap tactics, plan where to post your results, or just chat about how the campaign is going." In some cases special miniatures were released to coincide with the campaigns; the promotional "Gimli on Dead Uruk-hai" miniature, for example, was available only through the campaign roadshows or ordering online. As a whole these events have been successful; one, for example, was deemed "a fantastic rollercoaster", with thousands of registered participants.
Games Workshop's has published the White Dwarf magazine since 1977 and has over 400 issues. Games Workshop also published Fanatic Magazine in support of their Specialist Games range. After the cancellation of Fanatic Magazine, an electronic version, known as "Fanatic Online" was published from Games Workshop's Specialist Games website.
For a brief period in the mid-1980s GW took over publication of the Fighting Fantasy magazine Warlock from Puffin Books who had produced the first 5 issues. The magazine turned into a general introductory gaming magazine but was discontinued after issue 13.
There was also a fortnightly series called "Battle Games in Middle Earth", which came with a single or several free Lord of the Rings SBG miniatures. Though the miniatures were made by Games Workshop, the magazine itself was written by SGS (part of Games Workshop) and published by De Agostini.
Spots the Space Marine trademark complaint
Games Workshop issued a trademark complaint against retailer Amazon, specifically relating to the novel Spots the Space Marine, claiming it violated their European 'space marine' trademark. Commentators such as Cory Doctorow and digital rights group the Electronic Frontier Foundation, questioned the right of Games Workshop to trademark the term. On 8 February 2013, Spots the Space Marine reappeared on Amazon. Games Workshop has issued no further legal action.
From 1997 to 2005 Black Library published INFERNO!, a magazine of short stories, artwork, and other features set in the various fictional universes of Games Workshop, and regularly featuring that of Warhammer 40,000. Since 2010 Black Library has produced a monthly eBook called "Hammer and Bolter" with the focus on short stories set in the different Games Workshop universes.
Comics and graphic novels
In November 1987 "Sabbat (English band)" released "Blood for the Blood God" as a free flexi-disc with the issue #95 of White Dwarf, Games Workshop's in-house publication.
In the early 1990s Games Workshop created its own short-lived record company, Warhammer Records. The only band under this label was D-Rok (who published one album, Oblivion, in 1991). A fragment of D-Rok's song "Get Out of My Way" was used in the computer game "Space Hulk", published by Electronic Arts in 1992.
In the early 2000s the German label Art of Perception produced a 12 part soundtrack vinyl series followed by three CD compilations. The task for the artists involved in this project was to conduct a theme for a species from the Warhammer 40.000 universe.
In 2007 and 2015 the German death metal band Debauchery released several songs about the Chaos God Khorne, "Praise the Blood God", "True To The Skull Throne (And Bound To Kill)", and "Blood For The Blood God".
Games Workshop announced that Exile Studios would produce a CGI movie based upon the Bloodquest graphic novel; a trailer was released, but the project was discontinued and Exile Studios disbanded.
For the 25th Anniversary Games Day, Games Workshop released in 1996 (for limited sale) a short movie entitled Inquisitor, using clips and footage that was created as a pitch to G.W. for a movie deal. There were also trailers for two other films, "Hive Infestation" and "Blood for the Blood God". "Hive Infestation" pitted Space Wolf terminators against a genestealer cult infestation of a hive world. "Blood for the Blood God" was the second trailer released, and portrayed orks and Dark Angel marines fighting along with an inquisitor, much in the style of the Epic 40,000 video game cut scenes, but little information was given on this short film aside from a shot of a berserker of Khorne (available in YouTube but flagged by Games Workshop, removing the movie).
Another one was Damnatus, a German fan film developed over four years. Games Workshop announced in July 2007 that they would not give permission for the movie to be released because of issues between Anglo-American copyright and Continental European Droit d'auteur.
In 2010 Games Workshop with Codex Pictures released a 70-minute downloadable movie called Ultramarines. The screenplay was written by Black Library author Dan Abnett. Terence Stamp, Sean Pertwee and John Hurt head the cast of voice actors.
- "Annual Results 2019" (PDF). Games Workshop. Retrieved 31 January 2020.
- "A new dungeon for Games Workshop". White Dwarf. Games Workshop (7): 23. June–July 1978.
- Livingstone, Ian (April 1975). "Editorial". Owl and Weasel. Games Workshop (3): 2.
- "Four things we should thank Games Workshop for". Geek and Sundry. 20 January 2016. Retrieved 2 March 2018.
- "Ian Livingstone and Steve Jackson interview". GamesRadar+. Retrieved 18 January 2016.
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